How Effective Are Discounts?
Discounts are a great way to increase customer loyalty, as long as they're applied consistently and fairly across all customers. They can also be useful for raising awareness about your store or brand, especially if you're trying to grow your business.
Discounts improve customer retention by encouraging repeat visits from existing customers, who are likely to spend more on subsequent purchases. The discount gives you the greatest opportunity to cross-sell and upsell.